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Series: The McGraw-Hill/ Irwin series in marketing [ All ]

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	Title	Authors/Editors	Publisher	Type	Copies
	Advertising and Promotion: An Integrated Marketing Communications Perspective (The Mcgraw-Hill/Irwin Edition: 6th ed. Year: 2004 ISBN: 0071214380 ISBN 13: 9780071214384 Series: The McGraw-Hill/ Irwin series in marketing Call No: 659.1 BEL 2004	Belch	McGraw-Hill Education (ISE Edi	Books	1