The McGraw-Hill/ Irwin series in marketing Advertising and Promotion: An Integrated Marketing Communications Perspective (The Mcgraw-Hill/Irwin

Type
Book
Authors
Belch
 
ISBN 10
0071214380 
ISBN 13
9780071214384 
Category
Business  [ Browse Items ]
Publication Year
2004 
Publisher
McGraw-Hill Education (ISE Edi 
Pages
864 
Tags
Advertising, New, Used & Rental Textbooks 
Series Name
The McGraw-Hill/ Irwin series in marketing 
Number of Copies
1 
Accession‎ No Call No Availability
1567 659.1
BEL
2004   		Yes

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