Marketing Management: Strategies and Programs
Type
Book
Authors
ISBN 10
007114255X
ISBN 13
9780071142557
Category
Business
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Publication Year
1997
Publisher
Pages
496
Subject
Marketing
Tags
Description
This text focuses on the middle management marketing decisions students are most likely to encounter in their careers. The text emphasizes fundamental processes to help students develop the ability to apply marketing theories and concepts to decision-making situations. The new fifth edition adds a new chapter on competitive analysis, a new appendix on source of marketing information and integrates international dimensions throughout. - from Amzon
Number of Copies
1
