Strategic Marketing Management, 8th Edition
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Type
Book
Authors
ISBN 10
1936572192
ISBN 13
9781936572199
Category
Business
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Publication Year
2014
Publisher
Pages
284
Description
Strategic Marketing Management (8th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems. This book delineates a comprehensive framework for articulating sound marketing strategies to guide business decisions involving product and service design, branding, pricing, sales promotion, communication, and distribution. The concepts, principles, and frameworks advanced in this book apply to a wide range of organizations, from startups to established market leaders, from packaged-goods manufacturers to value-added service providers, from nonprofit entities to for-profit corporations. - from Amzon
Number of Copies
1
Library | Accession‎ No | Call No | Copy No | Edition | Location | Availability |
---|---|---|---|---|---|---|
Main | 1804 |
658.8 CHE 2014 |
1 | 658.8 | Yes |