Marketing
Type
Book
Authors
ISBN 10
0471631094
ISBN 13
9780471631095
Category
Business
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Publication Year
1989
Publisher
Pages
720
Subject
marketing
Description
This edition of the popular marketing text contains a new chapter on marketing of services, and completely revised chapters on organizational buying behavior, pricing, and market management. It also discusses business strategy implications of various marketing activities. Many up-to-date examples are included. - from Amzon
Number of Copies
1
